Work Examples
Podcasts:
Long Form:
SaaS Security Posture Management Buyers Guide (behind an email gate)`
Ponemon Research Report (wrote survey questions, interpreted results, and created content about it)
Case Studies
Blogs:
4 Reasons Why Healthcare Organizations Need a Device Security Partner
How Mature are Your Security Operations? (we also built an assessment tool to go along with this, but that has been sunset by the Claroty team)
Healthcare and Cybersecurity in 2021 – Predictions for the Year Ahead (ghostwritten for CEO)
Defining Clinical Zero Trust (ghostwritten for CMO)
The Complete Guide to PCI DSS Compliance (ghostwritten for CTO)
"Best of ViVE" LinkedIn that got incredible traction.
Video:
Medigate Product Launch: We doubled the ASP of an existing product through clear value messaging and expanded features. This was a highlight moment for me, as the whole marketing team performed exceptionally and we blew out our metrics (100%+ to goal within 30 days)
ViVE Conference Recap: I oversaw conference strategy and we recruited new 'customers' by interviewing them in their booth.
RSA Acronym Soup: One of my favorite video concepts! At Claroty, we used guerilla marketing to launch the term XIoT
RSA Acronym Soup Part 2!